The Imagination Laboratory
CONCEPT Adrian Damian
INTERACTION ENGINEER : Daniel Bega and Grig Burloiu
INTERACTION AND VIDEO DESIGNER: Eranio Petruska
PARTNERS: CINETic, TPS_Engage
POWERED BY: BRD Groupe Société Générale
The Imagination Laboratory is the first interactive multimedia installation that transforms the reading experience into a projection show, offering visitors the opportunity to interact with a series of works written by famous science fiction authors through augmented reality. The installation, designed by stage designer Adrian Damian, research assistant at CINETic, uses neural headsets to measure brainwaves and turn them into visual projections, based on the intensity of the reader’s emotions at the time of reading.
More than 2,000 visitors experienced and viewed the installation in 2017 at the Gaudeamus Book Fair in Bucharest, Cluj Napoca and Timișoara, being able to see in real‑time what the reading effect on their brain was.